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Tuesday, April 5, 2011

Winter Esential Listening

Keeping in line with my summer essential listening i am creating my list of what i think should be on iPods this winter, All suggestions shall acompanied by Youtube Clips (when aplicable)
I will also try to vary the genre of music when i can, as i am aware that many people do not like dubstep and drum and bass.

We are going to start off with an appropriatly named song for the winter -

London Elektricity (feat Elsa Esmeralda) - Elektricity Will Keep Me Warm (Acoutstic Version

Forthcoming on London Elektricity's Yikes! album, his a brilliant track, the original version has been translated into french, sweedish and spanish (all sung by Elsa). This is a track that will be high up on ym most played this winter.

For all you hospital heads out there, (i think it is only me?) i have this.

Rusko - Everyday (Netsky Remix)

Netsky is pretty much the best thing to come out of Belgium since i left it when i visited on holiday. This Rusko track was great to being with, but Netsky comes out and Makes it just that much better, I anticipate this one to be Big.


For a change of genre now -

Chipmink (Ft. Chris Brown) - Champion

Okay so this is not my usual style of music, but i have listened to this a few times and i started to enjoy it, it is a pretty good feel good track, and has a pretty good bass line to it. Has been out a while, and was posted to my facebook a while back so i think many of you will have heard it but it is still worth another go.

Another swtich up -

Hollywood Undead - Hear Me Now

Coming off their new album - American tragedy. This sogng is a brillint mix betwen genres, the whole album varies with the style of music, their last album Swan Songs was featured on my top 25 most played about 6 times for around 4 months after i bought it, their style is very diverse and even if this song is not for you there will be somethnig on the album. Follow up with Been to hell aswell.


Something for everyone now -

Katy B - Katy On a Mission

No iPod shall be complete without her this winter, her voice is perfect, the tune is amazing and the video is sumblime, there is little wrong with this song (possibly the ending but they have a replay buttn on youtube) Follow it up with Broken Record, Or lights On for maximum exposure.

English Music near its finest  -

Professor Green (ft maverick Sabre) - Jungle

Yet to meet a person who dislikes this song, Pro Greens music style is also quite diverse. With a new album on the horizon and a nationwie tour of the Uk currently underway he is showcasing new music off the album, although this is off the previous one "Allive Till I'm Dead" it is still a great tune.

Yet another English Track -

Devlin (Ft. yasmin) - Runaway

The song speaks for it's self.

I suppose no music list would be complete without a brilliant Cover -

Friday - Rebeca Black (Matt Muholland Cover)

Taking a really terrible song and salvaging it, turning the crappy electro/autotune poppy crap and turn it into a work of art, big up Matt.

back to Dubstep i think i think -

Flux Pavillion - Bass Cannon

Taking the English carts by storm one spot at a time. When this tune was dropped at Sandwidges the place went nuts, it's a big tune that is driving the popularity of dubstep to new levels,
Also good by FP are - His Cracks Remix and His Gold Dust Remix

Back To English Music -

Plan B - She Said

I cannot remember if this featured on my summer essential listening list. But i don't care, it is a quality song.
Taken from his album "the defamation of Strickland Banks" it was the first single released and introduces him as a "soul singer" a massive change rom "Who needs actions when you got words" while his next album "the ballard od belmarsh" will be going back to his old style Plan B is showing mad diversity, big resect.

A brilliant mainstream tune -

Mumford and sons - Little Lion Man

Smashing onto the scene with this big tune, Mumford and sons are smashing it, even though it could be labled as "mainstream" i still love it, Having also jst released "the Cave" i forsee these guys being on the scene for a while to come yet.

For you Soppy Romantics -

Bruno Mars - Grenade

I just can't bring myself to describe this. Sorry

The Jack Adams highschool hit (more like primary school but whatever)

The Bloodhound Gang - The bad Touch

Have to go all the way back to 1999 for the release of this little beauty, rememerd most for the line 'Doing it baby like they do on the discovery channel" this tune is this seasons primary school hit.

Little Bit of Eminem Now -

Dr. Dre - I Need A Doctor (Explicit) ft. Eminem, Skylar Grey

A song featuring Eminem rapping about the respect he has for Dre because of him giving Em the change to become something.
The video, i think signifies the restoration of Dre's carrer shunning of the haters.
Haters Gonna Hate

and Finally The song that hasn't moved from the top spot of my itunes most played in over a year

Chase and Status (Ft. Plan B) - End Credits

Quite possibly my favrite song of all time! Yet to meet a person who doesnt like this song!



Reader Suggestions

Coming in all the way from Holland with this one,

Nero - Me & You (Dirtyphonics Remix)

I had forgotten about this one, Shot Roel!!. Dirtyphonics are smashing the European scene, their song vandals is still a top place holder in my top 25 most played.


Thursday, March 31, 2011

My MDIA 101 Assignment 1 - Close Analysis









Jack Adams
MIDA Assignment 1 – Close Analysis

The picture that will be the focus of this close analysis is the Vodaphone cell phone that is pictured above, it was taken next to the Porirua motorway on ramp and it was located on the side of advising potential Vodaphone customers that with this cell phone company you will get more ‘bars’ of signal. The fence poles are also an iconic reception of the bars on a cell phone, which get taller as the reception gets better.

The area surrounding this advertisement is an office block of which the ground floor is also a gymnasium. The photo was taken from the rear side of the office block where the recycling bins are located as well as the office car parking block, by having this advertisement placed on the side of this building by the motorway on ramp, (Not depicted due to the trees) Vodaphone is trying to get the maximum amount of coverage to the cell phones users in the area. However, having an advertisement near rubbish or recycling bins may have an adverse effect on who views it, as the area where the bins of an office block are not frequented by most people and could possibly lead people who have seen the advert in this context to conclude that there is possibly a link between Vodaphone and ‘Rubbish’.

If you know the background of cell phone companies in New Zealand you know that Telecoms XT network has had many problems with the third generation (3G as depicted on the advertisement) reception and signal since its release. This advert for Vodaphone is playing on that knowledge to try to get your custom it is also playing on this knowledge is trying to remind you that Vodaphone has not had the problems that have plagued the XT network.

The fence poles that are shown in the images are shown on what we can assume is a field possibly on a farm somewhere in New Zealand, due to the context of the advert, getting more bars (reception) it may be assumed it is farmland. This might be playing on the desires of some farmers to get better reception when they are not in the cities. The fence poles themselves are depicted in a row, but the way they are photographed is iconic of the bars of signal on a cell phone. What this iconic image is playing on is your knowledge of a cell phone and how the more bars you have represents the better signal as you notice with the image it represents five bars, on a cell phone having five bars of signal is known as having full signal this show that with Vodaphone you will receive also full reception, even when you are not in the inner cities and located in places like the farm that is depicted. The clear skies that are also depicted could be interpreted as an ideal view of the world with many New Zealanders loving the sunshine, by depicting this advert with a sunny day Vodaphone is appealing to that ideal.

The text itself says “Boost your 3G bars at home”, “Search Vodaphone boost your bars” and “power to you” with the Vodaphone logo pictured above. What the text is trying to accomplish is selling you the Vodaphone ideal. What it is also telling us is that with Vodaphone you will get more Bar’s (Signal). ‘Power to you’ in this context is giving us the impression that with this company and not with a rival one you will be more in control. By knowing that Telecom has had problems, Vodaphone is hoping that your knowledge of this will help you to buy into their company.

To better understand this advertisement you need to have a basic knowledge of Vodaphone  for instance knowing they are a cell phone company; 3G is an acronym that it stands for Third Generation a ‘cell phone network’ and that ‘bars’ represents, in this context, the amount of signal a cell phone is receiving. Without this knowledge the advert would not appeal to you. What these understandings tried to do is work together to convince you, in the brief moments you see the advertisement is that Vodaphone is the best, or tries to be the best, cell phone company and provider in New Zealand.
The preferred reader, or the person who this advertisement is appealing to would be a farmer, because of the wide open space we can conclude is a farm, anyone who has had problems with reception on a 3G network in the past (The XT customers mentioned before) or anyone who is interested in joining a new 3g network.

The Vodaphone image that is depicted above is one that is trying to sell you into their company, you being a cell phone user, possibly a farmer, due to the context of the image. It is clear from the image that it is also playing on your knowledge of cell phones, depicting the poles in the manner of a cell phone signal bar. Vodaphone is also trying to play on the knowledge most New Zealanders have about the failure of the XT network on many occasions. In summary Vodaphone has used a clever mix of text and images to play on the knowledge of New Zealanders to sell their brand.