Custom Search

Monday, August 8, 2011

History 112.



To whom it may concern,

I am writing to you today to discuss why the allocation of funds for the new publicly funded statue should be put towards a statue of Captain James Cook for the work he did upon discovery and eventual mapping and exploration of New Zealand.

James Cook Born in 1728 and was an English navigator, cartographer and explorer. He joined the British merchant navy in his teenage years and later went on to join the Royal navy when he was 27.[1] During his time in the navy he rose through to the eventual rank of Captain and charge of the HMS Endeavour and eventual charting of New Zealand.
His first voyage was aboard the HMS Endeavour, a joint venture between the Royal navy and the Royal Society.[2] This voyage set out with the intention of observe the 1769 transit of Venus and to seek evidence of and find, explore and chart the unknown southern land. For this voyage Cook Had been promoted to lieutenant and given charge of the HMS Endeavour,[3]  He was not promoted to the Rank of commander until shortly after his eventual return in 1771.[4] On this voyage, which had been sanctioned by King George the second, he successfully claimed some pacific islands for the British Empire, Huahine, Borabora and Raiatea, before setting course for New Zealand.

James Cook and the crew of the HMS endeavour spent nearly six months navigating and charting New Zealand, which he had been told to do in secret instructions given to him before departure, which had remained sealed until the first part of the voyage had been completed. [5] It was these instructions that he was told to proceed south until he found landmass, which had previously identified as New Zealand, and continue on to find the other continent that was rumoured to be in the area, described as the “Southern unknown” (now known as Australia). Although he had not been the first person to make landfall at New Zealand, as he had been beaten by Able Tasman who arrived nearly 130 years prior to him and the Maori who had arrived a further 600 years prior to that, he made some discoveries, in the six months he diligently navigated and mapped New Zealand that Able Tasman had not. He discovered that there was a stretch of water separating the North and South Islands. Although he made mistakes during this time, for example labelling Banks Peninsula as an Island and thinking that Stewart Island was part of the South Island, it can be said that his journey around New Zealand was expertly done before he departed to continue his voyage.

When he returned to England he was promoted to the rank of Commander, and was once again commissioned by the Royal Society to search for the ‘Unknown land of the south’ which he was unable to find during his first voyage. During this Voyage he once again circum navigated New Zealand and determined that it was not part of any larger continent. After determining this he sailed further east in search of it, where he stumbled upon Norfolk Island. It was after his return from this Voyage that he was promoted to the rank of Captain and was given an honorary retirement from the navy. During this Voyage he landed in New Zealand and traded with the Maori, this was beneficial for both parties, as they were eager to trade items, knowledge and ideals and values, much of this trade was facilitated by the pacific contact that Cook had Tupaia. [6] However, it was not always a pleasurable outcome when the two groups met, with the language and culture barrier often to leading to clashes and deaths between the two. Cooks first landing was in 1769 in what would become to be known as Poverty Bay, named Poverty back because of the lack of food and resources that were found there. After leaving this area Cook and his men left to find another place, later names Bay of Plenty because of the plentiful amount of resources.[7]  In the days before this Voyage, Cooks first child, George was born. [8] After his return in 1175 he was promoted to the rank of Captain, and given an honorary retirement, something he did not want, and only took under the condition that if the opportunity to lead another voyage arose, that he have first rights to it. [9]

This opportunity arose in 1176, when Captain James Cook was 48. On this voyage he captained the HMS Resolution for the second time, Whereas the first two voyages had been to seek and claim the great southern unknown, this was about finding the northwest passage, a shipping route at the tip of the Canadian coast line, which connects the Pacific and Atlantic oceans, drastically lowering the time it would take to trade goods with Asia.[10]  During this Voyage he once again returned to New Zealand, however only briefly before setting of for to find the passage. On this stretch of the journey he was the first European settler to discover Hawaii, as well as charting the entire American coastline up to the Bering Strait, he however found the Northern passage to be impassable through frequent attempts. [11] After these unsuccessful attempts as passing the passage he returned to Hawaii in 1779 and landed at Kealakakua Bay, where he returned a month later after another unsuccessful attempt.

It was in this bay that Captain James Cook met his untimely death,  after going ashore to retrieve stolen property, some small boats stolen by the natives of the island, he was struck on the head as he turned to leave the island then repeatedly stabbed to death as he lay in the surf.[12] His body was held in high regard by the natives, who had believed him to be an incarnation of their god Juno. [1][1] His body underwent the funeral rituals that were present in the Hawaiian culture at the time. He was aged 50 at the time of his death.
It is because of these aforementioned achievements that I propose the public funds be directed towards a monument to Captain James Cook, located overlooking Cook’s Strait on the hills of Wellington New Zealand. This is an honour that would be bestowed onto a great man who did so much for New Zealand in the time he spent Charting and exploring it.

Yours Sincerely

Jack Daniel Adams.


[1] Vanessa Collingridge, Captain Cook: The Life and Death of Historys Greatest Explorer, London: Ebury, 2002.
[2] James Cook, Journal of the HMS Endeavour, 1768-1771; Available from http://nla.gov.au/nla.ms-ms1, Accessed 6th August 2011.
[3] Nigel Rigby & Pieter Van Der. Merwe, Captain Cook in the Pacific, London: National Maritime museum, 2002, pp.30.
[4] Richard Hough, Captain James Cook, London: Auckland [N.Z]: Hodder & Stoughton, 1994, pp.217.
[5] Ed Hawke, Piercy Brett, C. Spencer, Secret Instructions to Captain Cook, 1768, Available from http://foundingdocs.gov.au/resources/transcripts/nsw1_doc_1768.pdf, Accessed 6th August 2011.
[6] Merate Kawharu, Cook, Tupaia and Maori, 2011, Available from http://www.bbc.co.uk/history/british/empire_seapower/cook_tupaia_maori_01.shtml, Accessed on 7th August 2011.
[7] Robert Fisher, Hugh James, Morton Johnstone, Captain James Cook and His Times, Vancouver: Taylor & Francis, 1979.
[8] Steve Amezdroz, Cook “Obsession and Discovery”, New Zealand, 2007.
[9] John C. Beaglehole, The Life of Captain James Cook, London: A. and C. Black, 1974, pp.444
[10] Frederick William Beechy, Narrative of a voyage to the Pacific and Beering's Strait: to co-operate with the Polar expeditions : performed in His Majesty's Ship Blossom, under the command of Captain F.W. Beechey, R.N. ... in the years 1825,26,27,28, 1832, Philadelphia: Carey & Lea.
[11] Gananath Obeyseskere, The Apotheosis of Captain Cook: European Mythmaking in the pacific, Princeton University Press, 1997.
[12] J. C. Beaglehole, The Death of Captain James Cook, Wellington: New Zealand Electronic Text Centre, 2007, p.290.

Sunday, June 19, 2011

MDIA 101 Final two essays.


Essay #1 Video - Essay 1
Commoditisation is “the process of producing something predominantly in terms of its exchangeability” (Schirato). An example of this is taking an ‘inalien’ idea, like childhood or freedom, to then use them to sell or advertise a product. This is shown in the ‘Air New Zealand’ advertisement featuring the young female (Air New Zealand – November 9, 2009).
This advert draws on categories of childhood, freedom and peace, all previously ‘inalien’ categories that Air New Zealand has used to promote their company. ‘Inalien’ is defined by Schirato as something that is “intrinsic to the community and not subject to the market” (Schirato). However, the ad depicts a young pacific island or Maori female standing on a picturesque beach holding a stick bearing the colours of Air New Zealand as free flowing ribbons. She is then seen traveling through parts of the world, things which are part of the ‘inalien’ categories of childhood, peace and national identity.
Throughout the advert Air New Zealand is using the female to represent an aircraft which is traveling all around the globe visiting sharing New Zealand culture with the places she visits, For example the Hongi with the little boy as well as teaching the dance to the children. By showing this in the advert Air New Zealand is selling us the idea of childhood to advertise the company which displays the use of ‘commoditisation’. National Identity is also sold to us when the ‘perfect’ image of New Zealand is represented, for example when the cameras pans over a green lush waterfall, or while the girl is running through the forest. The music playing in the background, Pokarekare Ana is also advertising national identity as it is a song written in Maori, the native language of New Zealand.
By showing her running through a built up area in bare feet, the advert also draws on ‘freedom’, as it displays the girl as a ‘free spirit’ with a ‘carefree’ attitude. Towards the end when the voice over announces that “No matter what part of the world we see, the world sees a part of New Zealand” indicates that Air New Zealand is also using national identity to advertise their company. Both of these once again are indications of a company using ‘Inalien’ categories to sell their company to us (Air New Zealand – November 9, 2009).
By doing showing these things in their advert Air New Zealand has displayed the use of commoditisation in the advert, as they have advertised ‘national identity’ by appealing to New Zealanders, they have advertised ‘childhood’ by showing a young pacific island female as a representation of an  Aircraft. She is also shown as a representation of an aircraft while running through the built up cities.
What this advert shows us is ‘commoditisation’ a company has used the ‘inalien’ categories of childhood, freedom and national identity to promote their company. This is shown in many ways throughout the advert, the images portraying the young Maori female, the music and the voice overs.


Works Cited


Air New Zealand Advert. YouTube. Web Video. November 9, 2007. <http://www.youtube.com/watch?v=INBbO7Ch7xo&feature=player_embedded>


Schirato, Tony. Understanding Sports Culture. Los Angeles: Sage, 2007.


  

The recent royal wedding of Prince William and Catherine Middleton exhibits many examples of subjectivity in relation to the nation state. New Zealand also holds some qualities of a nation state, through the use of enforcing laws to the entire nation. It also conforms to the Monarch state by having a governor general.
Subjectivity is “how humans are made subjects in relation to culture, place and power, subjectivity … relies on the forms of discipline, validation and authorisation in the specific cultural fields to which the subject belongs” (Schirato, Buettner and Jutel). Subjectivity is produced by the nation state in many ways, for instance creating laws. The laws set by the governing body of New Zealand are a prime example of how people are created as subjects by the ‘nation state’. If a person breaks the law they are likely to be disciplined. These laws are set to provide the ‘subjects’ a better style of life and for those people to live in safety.
Culture also can define a person as a subject, for culture to do this, the subject must identify with that culture. For instance, a subject of the monarch has to identify themselves with the monarchy in the country they reside. A recent example of this was the royal wedding of Prince William and Catherine Middleton. This wedding was billed to use a romantic story between a royal individual and a ‘commoner’ which is a modern subjectivity. While most were not allowed to attend the actual ceremony, an honour reserved for celebrities and foreign dignitaries, thousands lined the streets to catch a glimpse of the pair and millions more watched around the world (The Wedding of Prince William and Catherine Middleton – April 29, 2011).
But throughout this happy event and during the lead up, there is evidence that the nation state has control of the overall event. Only inviting a select few, a high security presence as well as barriers to stop the crowds from causing a scene, this evidence proves that even though the UK has a democratically elected government it is still under the power of the monarchy and still is still party to a nation state (The Wedding of Prince William and Catherine Middleton – April 29, 2011).
New Zealand’s use of a governor general who is the personal representative of the head of state, Queen Elizabeth the Second (Govt.nz), is an example of a country being subject to a nation state, in this case, the monarchy. The role of the governor general is to represent the Queen in a nation where the “government rules but the sovereign reigns” (The Governor-General).
Subjectivity is produced by the nation state in many ways, for example the Royal wedding displayed many of these forms of production, with the millions of people who watched the wedding, but the select few celebrities and foreign dignitaries who actually attended the royal ceremony. The evidence that New Zealand is a subject of the nation state is the laws set by its government, as well as the Governor-General who represents the head of State.




Works Cited


Debord, Guy. The Society of the Spectacle. New York: Zone Books, 2006.
Govt.nz. Nau Mai, Haere Mai. Welcome to the website of the Governor-General of New Zealand. 1 January 2011. 1st June 2011 <http://www.gg.govt.nz/>.
Schirato, Tony, et al. Understanding Media Studies. Melbourne: Oxford University Press, 2010.
The Governor-General. The Role of the Governor-General. 1 January 2011. 1 June 2011 <http://www.gg.govt.nz/role>.
The Wedding of Prince William and Catherine Middleton. YouTube. Web Video. April 29, 2011. <http://www.youtube.com/user/theroyalchannel#p/u/15/schQZY3QjCw>